4 tips to help your employees deal with tough goals
Every organization needs clear goals to achieve good results, become competitive and grow in the market. Several companies, however, still do not work with clear goals , which jeopardizes the development of employees and the company's balance.
A daily routine based on goals is important for everyone to work towards common goals and be able to intelligently direct their efforts.
Establishing a goal system may seem complex, but it's not a seven-headed beast. Just be clear about what the organization is looking for and align all professionals with what they must work for every day.
In this article, we'll help you better understand what goals are, their importance and how to help your company's employees deal with difficult goals. After all, it can be a big challenge too! Want to check everything out? So keep reading this article.
What are goals?
For starters, you need to be clear about the concept of goals. They are nothing more than tasks that need to be completed within a certain deadline. Furthermore, they are part of a larger company objective.
Goals are a representation of a point that must be reached and are usually quantifiable. In order to reach a goal, it is usually necessary to draw up an action plan as well.
But do you know the difference between goals and objectives?
Many people do not know, as it is common to confuse the two concepts. The goal is about a higher purpose you want to achieve, while the goal is a path to get there and reach that goal.
To better understand, imagine in a fictitious example that your company's goal is to become a reference in your area of expertise. The goals to achieve this goal can be several, for example:
- define and implement an employer branding strategy;
- increase sales by X%;
- increase brand awareness by X% in 1 year.
Did you understand better? Basically, good strategic planning is based on objectives and goals, which should be the guide for everyone who works in a company.
How important are goals?
Goals are a roadmap, that is, a guide towards the big goals. To do this, you should break down the company's goals into small goals to get more clarity on how you're going to get there.
Also don't forget that it is worth thinking about short, medium and long term goals, after all, it is not possible to achieve everything at once. Therefore, a good strategic planning must contemplate different objectives according to the organization's needs.
Goals must become clear tasks for your employees to perform in their day-to-day work. They are important for both the company and the employee, so be sure to check out their benefits!
For the company
A company that has clear objectives and goals knows where it is going and where it wants to go. In this way, it is more likely to achieve the expected results and reap the benefits of better performance from its employees.
Goals make it easier to measure productivity and performance. In addition, one of the long-term benefits is the organization's correct positioning in the market, in addition to much more expressive growth.
Without planning objectives and goals, the company may end up taking directions that do not make sense, which is not good for any of those involved.
for the employee
When the company knows where it is going and how it is going to achieve its goals, employees feel more motivated. After all, there is nothing worse than working in a place that demands results, but does not provide the necessary support for your professionals to get there.
As in a ripple effect, when employees feel more motivated, they also become more productive, in addition to delivering better work, meaning fewer errors.
Working with goals is also beneficial because it makes all employees feel part of the same boat , as they are working day after day with a focus on the same big goals.
What can hinder employees from achieving their goals?
The importance of goals is already clear, isn't it? However, this does not mean that just setting any goal and breaking it down into small tasks will achieve the expected results.
For the goal system to work properly, it is necessary to ensure that some mistakes are not being made. Then find out what they are:
unrealistic goals
A big problem that affects the motivation of employees is having to hit impossible goals. Many companies fail in this regard, as they want to conquer the world and forget that, for this, planning, time and resources are needed.
The goals will only make sense if they are achievable, otherwise all the effort will be in vain and will go down the drain. Before defining the goals, it is necessary to ask whether the organization has the necessary resources to achieve them.
Do not reassess
Goals cannot be definitive, that is, they are not set in stone. From time to time it is necessary to reassess what has been defined to understand if the path traced still makes sense.
For this, it is worth creating a follow-up schedule and maintaining a control routine. At this point, it's also worth analyzing the results, after all, if none of the goals are being met, it may be a sign that something is not right. Thus, it may be necessary to rethink the direction, revise the objectives, or perhaps make the goals more realistic.
Do not promote employee involvement
For many employees, working with goals may be something new. Therefore, it is important to ensure that everyone is aware of how this system works and its benefits.
The company must have a commitment to the involvement of each professional, which means rewarding, encouraging and helping in the direction.
Unchallenging goals
In the same way that unrealistic goals affect professionals' motivation, those that are not very challenging can have the same effect.
Never forget that a company is made up of human beings. And human beings are driven by challenges, after all, if the day-to-day becomes boring and very repetitive, the person can end up feeling frustrated.
Finally, all of this has the power to impact employee productivity and satisfaction, so when setting goals, remember to strike a balance between what's achievable and what's challenging.
Do not measure results
The only way to know if results are being achieved is through measurement. This way, you are clear about which goals are closer to being achieved, which ones need to be reassessed, and it is also possible to be clear about the performance of each employee.
Not measuring means shooting in the dark.
set goals
This is another common mistake: setting goals. It is important that as soon as the goals are defined, there is a dialogue with the teams so that each employee can express their opinion in relation to the goals related to their role.
After all, no one better than those who carry out the work to opine on the best goals that will help achieve the proposed goals. In addition, employees who feel part of the process are more motivated.
4 tips to help employees deal with tough goals
Now that you are aware of the universe of goals in the corporate world, let's take it a step further. Let's talk about how to help your company's employees tackle tough goals.
When a goal isn't being met, it doesn't mean it's unrealistic. The problem may be different: often the professional responsible for that goal may be facing specific difficulties or need a dose of extra motivation.
That's why we've separated 4 simple and essential tips that you need to know and start putting into practice in your organization at the same time. Check out!
Offering psychotherapy as a corporate benefit
For a variety of reasons, goals have the power to shake some people's psyche. It can be insecurity, feelings of inferiority, fear of exposure and so on. Often, the professional has the technical knowledge, but does not have the emotional preparation to deal with the pressures of daily life.
That's right! When your employee is more emotionally prepared to deal with adversities, challenges and everything else that comes with the daily work based on goals, he will have more chances to achieve excellent results.
Another point is that, often, personal problems or mental health disorders, such as depression and anxiety, can be affecting the professional's performance. In these cases, psychotherapy is also an important tool to help address these issues and get the individual back on track.
Very difficult and complex goals can be too demanding of a person, so having the emotional support is essential to walk this path. We can no longer ignore the effects of mental health on individuals' productivity and motivation.
Clarify what the rewards are
When working with a goal system, your company needs to motivate employees in some way. One of the ways to do this is by offering rewards to those who hit the targets.
In difficult times, when motivation may be running low, these rewards can lift your spirits. Many organizations offer financial bonuses to those who hit goals.
It is worth analyzing what your company's employees would like to gain and what the organization is able to offer to reach a solution that is interesting for both sides
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